Cenote Capital employs a disciplined, multi-factor investment process to identify high-conviction opportunities we believe are undervalued by the market.
Our investment philosophy is built on deep research, disciplined analysis and a commitment to clarity. We integrate three complementary components that together guide every decision we make.
1. Macro & Quantitative Research
We believe a deep understanding of the global macroeconomic environment is essential for successful investing. Proprietary macroeconomic modeling and quantitative screening is the foundation of our investment philosophy, guiding strategic asset allocation and risk positioning.
2. Industry & Sector Analysis
We identify structural megatrends – such as demographic shifts, technological innovation, energy transition and resource scarcity – that drive long-term value creation. Our thematic insights allow us to position ahead of evolving economic cycles.
3. Fundamental Equity Selection
We apply rigorous bottom-up analysis to select companies with durable competitive advantages. We focus on businesses demonstrating:
Cenote Capital delivers comprehensive, high-touch wealth management for individuals, families, and businesses.
We design and manage portfolios that integrate local and international assets – optimised for long-term performance.
• Tailored Wealth Management
Personalised investment strategies designed to grow, preserve, or generate income – aligned with your goals, timeline and risk profile.
• Global Investment Access
Opportunities across equities, fixed income, real assets and alternatives asset classes.
• Generational Wealth Planning
Succession planning that preserves your wealth and keeps it aligned with your family’s long-term values.
• Risk Management
Active monitoring, stress-tested positioning, and structuring to protect and enhance after-tax returns.
A cenote [seˈnote] is a natural sinkhole filled with crystal-clear water, formed in limestone bedrock – embodying clarity and enduring value.
Cenote Capital is a leading global investment management firm exclusively dedicated to high-net-worth individuals, multi-generational families and select institutions.
We craft bespoke investment strategies and provide unique investment opportunities designed to preserve and compound generational wealth with absolute discretion, intellectual rigor and an unwavering commitment to our clients.
At Cenote Capital, excellence is not an aspiration – it is our mandate.
The firm is led by Jacques Smith.
As Founder & Chief Investment Officer, his philosophy is simple: buy excellent businesses at fair prices and let time do the rest. Jacques runs a concentrated, high-conviction portfolio of global stocks and ETFs – with a particular edge in U.S. growth opportunities.
Jacques is responsible for the investment strategy, key client relationships and the group’s strategic direction.
He spends significant time in the U.S. and Europe, doing on-the-ground investment research.
Jacques graduated:
“I started Cenote Capital because I saw very attractive global investment opportunities. My job is to find the best global companies, buy them, and give my clients the peace of mind that comes with owning them.” – Jacques Smith
Cenote Capital remains committed to the highest levels of governance and compliance. Please see our Governance disclosures that are in place for safeguarding your investments.
Cenote Capital (Pty) Ltd is licensed as a Discretionary Financial Services Provider in terms of FAIS, license number 55026. A copy of our license is available upon request.
Compliance with the FAIS Act is monitored by Jan Scholtz of CompliServe SA (Pty) Ltd, who is contactable on 087 897 6970 or via email on jan@compliserve.co.za. Website: www.compliserve.co.za
Please note that in terms of the Financial Intelligence Centre Act (FICA), Cenote Capital is an accountable institution under law and as such obliged to report suspicious and unusual transactions that may facilitate money laundering to the authorities.
Disclaimer
Investors should take cognisance of the fact that there are risks involved in buying or selling any financial product. Past performance of a financial product is not necessarily indicative of future performance. The value of financial products can increase as well as decrease over time, depending on the value of the underlying securities and market conditions. Illustrations, forecasts or hypothetical data are not guaranteed and are provided for illustrative purposes only. Nothing on this webpage should be interpreted as to constitute a solicitation, invitation or investment recommendation. Prior to selecting a financial product or fund it is recommended that all investors seek specialised financial, legal and tax advice.
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